By the pace with which
Digital Marketing concepts are growing, it’s really intimidating. As an
integral part of digital marketing strategy, SEO is playing a vital role in
driving numerous customers to the business via online platforms. Top research
firms’ surveys reveal that the main priority for a Site optimizer is IT
cost optimization for benefits realization and improving business value.
By simple definition,
SEO is a strategy that can be analyzed in multiple levels using diverse tools
to help the website owners to rank their websites on top of the search engines
results. Therefore, the main purpose of an SEO optimizer is to drive as
much traffic as possible for business growth.
Interestingly, just
fixing the simple SEO elements can make a huge impact for smaller and simpler
sites while SEO is more complex and involves a broad scope of considerations
when websites run several sections deep. Therefore, you may see that some small
businesses are running full time depending on marketing experts, while large
enterprises seek the collaboration of expert strategies with tools.
How the SEO tools could be your Site
Optimizer?
Every single tool that
is available for optimization holds a substantial value. A professional Site
optimizer knows that tools are just a means for achieving the goals for
your website.
1) Website
performance statistics: Having a comprehensive tool in place will help you
find your website’s information and how it is performing overall. Site
optimizers will analyze the conversions and collect every piece of information
of the incoming links. Site optimizer in the form of such a tool will enable
you to determine traffic you receive on your website and back-track the link to
find the bounce rate, referral sites, and much more.
Speed Update: It is meant for adding mobile speed to
the ranking factors of the search engine’s list. This factor will help the SEO
optimizers to understand how fast their website page loads and what are the
existing issues in the website. Thus, the SEO will be able to fix the problems
ASAP.
2) Role
of reports :As there is none optimization protocol for websites, the Site
optimizer tools are the best thing to use. The tools will let you gather
info in a particular format. The information will be stored as user behavior
reports which will contain tons of data. It will give you intel regarding about
the people who click on your website, their scrolls, location, and other useful
information.
3) CMS: Some
content management systems such as Wordpress come with an advantage of handy
plugins tocover the SEO basics each time you create a new page or blog post for
the website. You will need to install the plugin on the website and activate
it. Just as the plugin gets active, you will be able to access all of its
features. It gives you the SEO score and readability analysis of the website.
If the website needs any kind of improvement, then the tool will notify you of
every single aspect that needs to be optimized, thus being a classic site
optimizer. You can also check whether the keywords are focused on the webpage
or not.
Here is the list of best
tools without which you won’t be able to conduct the optimization techniques.
1) Crazy
Egg: As there is no optimization protocol for websites, the Site
optimizer tools are the best thing to use. Among the tools, Crazy Egg will
let you gather info in a particular format. The information will be stored as
user behavior reports which will contain tons of data. It will give you intel
regarding about the people who click on your website, their scrolls, location,
and other useful information.
2) Google
Search Console: As Google Webmaster Tools is now called Google Search
Console, it is not just the name which is changed. It is a comprehensive tool
to find your website’s information and how it is performing overall. GSC will
analyze the conversions and collect every piece of information of the incoming
links. With this tool, you will be able to determine how much traffic you are
getting on your website and back-track the link to find the bounce rate,
referral sites, and much more.
3) GTmetrix:Recently
Google announced the Speed Update to this tool. It is meant for adding mobile
speed to the ranking factors of the search engine’s list.
This tool will help the SEO optimizers to understand how fast their
website page loads and what are the existing issues in the website. Thus, the
SEO will be able to fix the problems ASAP.
4) Elite
Site Optimizer: True to its name this website optimizer was built with the
goal of finding new SEO opportunities for the businesses. This site optimizer
is dovetailed with the business intelligence capabilities to deliver to the
website owners the SEO insights and the gaps their websites to make informed
decisions. Internal link checker is one of the unique features that will help
identify the SEO issues even in the development and staging environment to
ensure a page is successful when it goes live.
5) Yoast
SEO:It is a handy plugin that ensures that the SEO optimizer is
covering the bases each time when you create a new page or blog post for the
website. You will need to install the plugin on Wordpress website and activate
it. Just as the plugin gets active, you will be able to access all of its
features. It gives you the SEO score and readability analysis of the website.
If the website needs any kind of improvement, then the tool will notify you of
every single aspect that needs to be optimized. You can have an in-depth
analysis of both fronts. You can also check whether the keywords are focused on
the webpage or not.
Every single tool that
is available for optimization holds a substantial value. So, don’t just think
of getting one and believe that you are good to go. As you can never be sure
enough, there is no harm in spending a little bit more time and efforts on your
website. A professional Site optimizer knows that tools are just a mean
for achieving the goals for your website. You can also try out some other
popular tools like Moz, Ahrefs, Ubersuggest, Hello Bar, UserTesting, or
Screaming Frog for leveling up your website’s digital marketing strategies.
In conclusion, a tool
that nails the right metrics to streamline your SEO, in combination with
appropriate digital marketing strategies tailored based on informed decisions
made out of those metrics serves as a site optimizer for leveling up
your website’s digital marketing strategies.
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